2. Make it Personal
Instead of hosting a traditional fundraiser, Joey makes things personal by hosting an exciting, multi-day event he calls “Fishing for a Cure.”
Joey invites people to his home in Hilton Head, South Carolina for several days of fishing, golf, tennis, swimming, beachcombing, zip lining, biking, and other island activities. Joey loves fishing, so the main event is always a fishing competition.
He also personalizes it for his guests by including his own story in the invitation: